Soju (소주) is the world’s best-selling spirit — and the beating heart of Korean drinking culture. Here’s everything you need to know.
What is Soju?
A clear, slightly sweet spirit traditionally made from rice (now usually from sweet potato or wheat starch). Standard soju is 16-17% ABV — stronger than wine but lighter than vodka.
Popular Soju Brands
| Brand | Region | ABV | Taste |
|---|---|---|---|
| 참이슬 (Chamisul) | Seoul/National | 16.5% | Clean, classic |
| 처음처럼 (Cheoeum Cheoreom) | Seoul/National | 16.5% | Softer, smoother |
| 좋은데이 (Good Day) | Busan/South | 16.5% | Slightly sweet |
| 한라산 (Hallasan) | Jeju Island | 17.5% | Mineral, unique |
Fruit Soju Flavors
Flavored soju (13-14% ABV) has exploded in popularity:
🍑 Peach | 🍇 Grape | 🍊 Grapefruit | 🍓 Strawberry | 🍋 Lemon | 🫐 Blueberry | 🥭 Mango
Essential Drinking Etiquette
1. Never pour your own drink — others pour for you, you pour for them
2. Receive with two hands from elders
3. Turn away when drinking in front of someone older
4. 소맥 (Somaek) = soju + beer mixed. The ratio debate: 3:7 or 4:6? Try both!
🥂 Soju is best enjoyed with friends, food, and good conversation. 건배! (Geonbae! = Cheers!)