Featured on KBS2 “2TV 생생정보통” (Feb 2, 2026) — Corner: Grandma, Is the Rice Ready?
For 70 years and three generations, this family has been serving one thing and one thing only: ox head soup (소머리곰탕). Located inside the bustling Yeongcheon Public Market, Pohang Halmae-jip is a government-certified “Century Restaurant” where people drive hours just for a single bowl.
📍 Restaurant Info
📍 Address: 52 Sijang 4-gil, Yeongcheon-si, Gyeongsangbuk-do (inside Yeongcheon Public Market)
💰 Price: 9,000 KRW (regular) / 10,000 KRW (Korean beef version)
🕐 Hours: 07:00-20:00 (Closed 1st & 15th of each month)
📺 Featured on: KBS2 2TV 생생정보통 (Feb 2, 2026)
🍽️ Menu
| Menu | Description | Price |
|---|---|---|
| 🥇 Ox Head Soup (소머리곰탕) | 70-year recipe, massive cauldron, toreum-style serving | 9,000 KRW |
| 🐄 Korean Beef Ox Head Soup | Premium Korean beef version | 10,000 KRW |
| 📦 Takeout Pack (5 bowls) | Take-home set of 5 servings | 20,000 KRW |
💬 Visitor Reviews
“Drove 3 hours from Seoul and zero regrets. The broth is IMPOSSIBLY clean — milky white, deeply beefy, absolutely no gamey taste. Generous chunks of meat. At 9,000 won, this might be the best value meal in all of Korea. 70 years of mastery in every sip.”
🗺️ How to Get There
🚗 By Car: Gyeongbu Expressway, Yeongcheon IC exit (~10 min to market)
🚆 Train: KTX/Mugunghwa to Yeongcheon Station, taxi ~5 min
💡 Tip: Explore Yeongcheon Traditional Market after your meal
#KoreanFood #OxHeadSoup #Yeongcheon #TraditionalMarket #CenturyRestaurant #KoreanFoodShow
𝕏 Post
The Art of Korean Ox Head Soup
Someori-gukbap (소머리국밥, ox head soup with rice) is one of Korea’s most ancient and revered soup traditions. The dish requires simmering an entire ox head for 12-24 hours until the collagen, fat, and meat dissolve into a milky white broth of extraordinary richness. The extended cooking time transforms tough connective tissue into gelatin, creating a broth that coats your mouth and warms you from the inside out. When properly made, the broth should be opaque white — a clear indication that the cooking was long enough to extract all the collagen.
Pohang Halmae-jip’s claim of 70 years and three generations is not just marketing — it represents a specific type of Korean restaurant culture called “원조” (wonjo, original). In Korean food culture, longevity equals legitimacy. A restaurant that has survived three generations has done so because the recipe works, the quality is consistent, and each generation has respected the original methods. These multi-generational restaurants often have the simplest menus (sometimes just one dish) because they have spent decades perfecting that single item.
The Yeongcheon/Pohang area in Gyeongsang Province is cattle country — the region has raised Korean beef (한우, hanwoo) for centuries, and the byproduct culture (using every part of the animal) is more developed here than anywhere else in Korea. Ox head soup, ox bone soup (설렁탕), ox blood soup (선지해장국), and ox tail soup (꼬리곰탕) each use different parts of the same animal, reflecting the Korean principle of zero-waste cooking that predates the modern sustainability movement by centuries.
Pohang: Where Mountains Meet the Sea
Pohang (포항) is a coastal city in southeastern Korea known for two things: POSCO (one of the world’s largest steel companies) and gwamegi (과메기, semi-dried Pacific saury). Gwamegi is Pohang’s signature winter food — whole saury fish are hung in the cold sea wind for weeks until they develop a complex, fermented flavor. Locals eat gwamegi wrapped in seaweed with raw garlic and chili paste. It is an acquired taste, but food adventurers consider it one of Korea’s most unique seasonal delicacies.
Pohang is 2 hours from Seoul by KTX (₩45,000). The city’s Jukdo Market (죽도시장) is one of Korea’s best seafood markets, where the morning catch arrives daily from the East Sea. Combining Pohang Halmae-jip’s ox head soup with a Jukdo Market seafood dinner creates a surf-and-turf Korean food day that showcases two completely different culinary traditions in a single city.
Somoori-gukbap: Understanding Korea’s Ox Head Soup Tradition
Ox head soup (소머리국밥, somoori-gukbap) is one of Korea’s most ancient and culturally significant dishes, yet it remains virtually unknown outside the country. Unlike galbitang (short rib soup) or seolleongtang (ox bone soup), which have gained international recognition, somoori-gukbap occupies a unique niche: it is the blue-collar worker’s breakfast, the hangover cure, and the regional pride dish all in one.
The name breaks down simply: 소 (so, cow) + 머리 (meori, head) + 국밥 (gukbap, rice soup). The dish uses every part of the ox head — cheek meat, tongue, brain, eye, ear cartilage — simmered for 12-20 hours until the collagen-rich tissues dissolve into a thick, milky-white broth. The extended cooking time is not optional; it is what transforms tough, gelatinous head meat into melt-in-your-mouth tenderness.
The 12-Hour Cooking Process
At restaurants like Pohang Halmae-jip, the cooking process begins the night before serving:
- Evening preparation (6-8 PM) — The ox head is thoroughly cleaned, soaked in cold water for 2-3 hours to remove blood, then placed in a massive pot (가마솥, gamasot) with water.
- First boil (8-10 PM) — The head is brought to a rolling boil, then the water is discarded. This first boil removes impurities and excess fat. Fresh water is added.
- Overnight simmer (10 PM – 6 AM) — The pot simmers on low heat through the night. During this phase, the collagen from skin, cartilage, and bone dissolves into the broth, turning it from clear to opaque white. A staff member monitors the pot throughout the night, maintaining the temperature and skimming occasionally.
- Morning separation (6-7 AM) — The head is removed from the broth. The meat is separated by hand into different textures: lean cheek meat, gelatinous skin, crunchy ear cartilage, tender tongue. Each type is sliced separately and arranged on serving plates.
- Serving (7 AM onwards) — Each bowl is assembled to order: steamed rice in the bottom, sliced head meat on top, boiling broth ladled over everything. The broth reheats the meat and partially cooks into the rice, creating a cohesive dish.
How to Eat Somoori-gukbap Properly
The serving style at Pohang Halmae-jip and similar traditional restaurants follows a specific format:
Your bowl arrives with the meat arranged on top of rice in a boiling broth. On the table, you will find: coarse sea salt (굵은소금), chopped green onion (대파), minced garlic (다진마늘), and red chili flakes (고춧가루). The soup itself is deliberately unseasoned — the customer seasons it to personal preference.
Start by adding a pinch of salt and stirring. Taste. Add more salt, green onion, or garlic as desired. Some locals add a raw egg to the boiling broth, which cooks instantly into delicate egg ribbons. Others add a spoonful of saeu-jeot (새우젓, salted fermented shrimp) for deeper umami. There is no wrong way to season your bowl, but the salt-first approach lets you gauge the broth’s natural depth before modifying it.
Pohang: Korea’s Seafood and Steel City
Pohang (포항) is a city of contrasts that most international tourists bypass on their way to better-known destinations like Busan or Gyeongju. This oversight is their loss. Pohang offers a unique combination of industrial grit, natural beauty, and extraordinary food that rewards adventurous eaters.
Geographic Advantage
Pohang sits on the southeastern coast of the Korean peninsula where the Hyeongsangang River meets the East Sea (Sea of Japan). This location gives the city access to both freshwater and saltwater ecosystems, reflected in its diverse food scene. The Jukdo Market (죽도시장) — Pohang’s central fish market — is one of Korea’s largest, spanning 1,500 shops across a maze of covered alleys. The market is famous for gwamegi (과메기), a semi-dried Pacific saury that is Pohang’s signature winter delicacy.
Gwamegi: Pohang’s Most Distinctive Food
Gwamegi deserves special attention because it is one of Korea’s most unusual foods — a semi-dried fish that is neither fully raw nor fully dried, aged in the cold sea wind for 7-10 days during winter. The process originally used herring (청어) but now primarily uses Pacific saury (꽁치) due to herring scarcity.
The fish is hung on outdoor racks along the coast from December to February, where the alternating freeze-thaw cycle of cold nights and slightly warmer days creates a unique texture: firm but not hard, with concentrated umami flavor and a pleasant chewiness. Gwamegi is eaten wrapped in dried seaweed (김) with raw garlic, green chili, and a dab of gochujang. It pairs exceptionally well with soju, making it one of Korea’s most popular anju (drinking snacks).
Mul-hoe: Pohang’s Cold Raw Fish Soup
Another Pohang specialty is mul-hoe (물회) — a cold raw fish soup that originated as a fisherman’s breakfast. Fresh raw fish (usually flatfish, squid, or sea cucumber) is served in an icy, sweet-spicy broth made from gochujang, vinegar, and cold water. Vegetables — cucumber, radish, perilla leaves — float alongside the fish. The dish is refreshing, light, and deeply satisfying in summer. At Jukdo Market, a generous bowl of mul-hoe costs 12,000-18,000 won ($9-14) — a fraction of Seoul restaurant prices for comparable quality.
Day Trip Planning: Combining Pohang, Gyeongju, and the Coast
Pohang’s location makes it an excellent base for exploring Korea’s southeast coast. Here is a realistic one-day food-focused itinerary:
- 7:00 AM — Somoori-gukbap breakfast at Pohang Halmae-jip. Arrive early for the freshest broth.
- 9:00 AM — Drive 30 minutes to Homigot (호미곶), Korea’s easternmost point. The sunrise monument and lighthouse are photogenic even if you miss the sunrise.
- 10:30 AM — Head to Jukdo Market for gwamegi tasting and market snacks.
- 12:00 PM — Lunch at one of the market’s mul-hoe restaurants.
- 1:30 PM — Drive 40 minutes south to Gyeongju (경주), the ancient Silla Dynasty capital. Visit Bulguksa Temple and Seokguram Grotto (UNESCO World Heritage Sites).
- 4:30 PM — Gyeongju hwangnam-ppang (황남빵) — the city’s famous red bean pastry, sold from shops around Daereungwon Tomb Complex.
- 6:00 PM — Dinner at Gyeongju’s Ssambap Street (쌈밥거리), where restaurants serve Korean BBQ with unlimited vegetable wraps.
For more Korean food adventures, explore Busan’s coastal cuisine just 1.5 hours south, discover Korean BBQ etiquette, and learn about Korea’s national spirit, soju.
The Art of Korean Gukbap: Rice Soup Culture Explained
Gukbap (국밥) — literally “soup rice” — is one of Korea’s most democratic food traditions. Unlike elaborate dishes that require expensive ingredients and skilled preparation, gukbap originated as workers’ fuel: cheap, filling, and available from early morning. Understanding gukbap culture provides essential context for appreciating Pohang Halmae-jip’s somoori-gukbap.
Regional Gukbap Varieties Across Korea
Every major Korean city has its own gukbap specialty, each reflecting local ingredients and economic history:
- Busan — Dwaeji-gukbap (돼지국밥) — Pork bone soup with rice. Busan’s most iconic breakfast food, descended from Korean War-era refugees who used every available pork part. The milky broth is intensely porky and deeply satisfying.
- Seoul — Seolleongtang (설렁탕) — Ox bone soup. The capital’s version uses leg bones rather than head meat, producing a lighter broth. Traditionally served with thin wheat noodles (소면) in addition to rice.
- Jeonju — Kongnamul-gukbap (콩나물국밥) — Bean sprout soup with rice. Jeonju’s famous plump sprouts in a spicy or clear broth, often topped with a raw egg that cooks in the hot soup.
- Daegu — Ttaro-gukbap (따로국밥) — “Separate” rice soup where the rice comes in its own bowl instead of submerged in broth. This allows diners to control how much rice they mix into the soup.
- Pohang — Somoori-gukbap (소머리국밥) — Ox head soup. The head meat’s higher collagen content produces the richest, thickest broth of all gukbap varieties. Pohang Halmae-jip exemplifies this tradition.
Gukbap Etiquette and Customs
Gukbap restaurants operate on an unwritten social contract. The soup arrives unseasoned — you customize it with the table condiments (salt, green onion, chili flakes, salted shrimp). This is not laziness; it is respect for individual taste preferences. A good gukbap restaurant is judged by three criteria: broth depth, meat quality, and condiment freshness. If the green onions look wilted or the salt shaker is crusted, leave.
Eating speed matters in gukbap culture. These restaurants cater to working people on time constraints. While you should not rush, lingering for an hour over a single bowl is considered inconsiderate during peak hours. The typical gukbap meal takes 15-25 minutes — arrive, eat, pay, leave. This efficiency is part of the culture, not a lack of hospitality.
Pohang Travel Essentials: Getting There and Getting Around
Pohang is accessible by multiple transportation methods from Seoul and other major Korean cities:
By KTX High-Speed Train
The KTX from Seoul Station to Pohang Station takes approximately 2 hours 20 minutes, with tickets costing around 44,000 won. Trains run roughly every 1-2 hours throughout the day. Pohang Station is located in the city center, making it convenient for reaching restaurants and attractions by bus or taxi.
By Express Bus
Express buses from Seoul’s East Seoul Terminal (동서울터미널) reach Pohang in approximately 4 hours, costing 25,000-35,000 won depending on the bus class. This is the budget option, and overnight buses are available for maximum time efficiency.
Local Transportation in Pohang
Within Pohang, the city bus network covers major attractions and food destinations. However, for a food-focused visit to multiple restaurants and markets, taxis are the practical choice. Pohang taxis are affordable (base fare 4,800 won, most trips within the city under 8,000 won) and readily available. For coastal destinations like Homigot or the seafood villages north of the city, a rental car provides the most flexibility.
Best Time to Visit Pohang
Each season offers a different Pohang food experience:
- Spring (April-May) — Cherry blossoms along the Hyeongsangang River, fresh squid season, pleasant temperatures for market walking.
- Summer (July-August) — Beach season at Yeongildae Beach, fresh mul-hoe (cold raw fish soup) is at its peak, but humidity is intense.
- Autumn (September-November) — The best overall season. Comfortable weather, excellent seafood, and the surrounding countryside turns golden.
- Winter (December-February) — Gwamegi season. The semi-dried fish is only available in winter, making this the must-visit season for adventurous food travelers.