Pohang Halmae-jip – 70-Year-Old, 3rd Generation Ox Head Soup in Yeongcheon Market

Featured on KBS2 “2TV 생생정보” (Feb 2, 2026) — Corner: Grandma, Is the Rice Ready?

For 70 years and three generations, this family has been serving one thing and one thing only: ox head soup (소머리곰탕). Located inside the bustling Yeongcheon Public Market, Pohang Halmae-jip is a government-certified “Century Restaurant” where people drive hours just for a single bowl.

💡 Why This Restaurant is Special: Certified “Century Restaurant” by Korea’s Ministry of SMEs. The ox head is slow-simmered in a massive traditional cauldron, then ladled into stone bowls using the toreum (pouring) method. Zero gamey smell — just pure, milky-white, deeply satisfying bone broth. Only 9,000 KRW (~$7).

📍 Restaurant Info

🏪 Name: 포항할매집 (Pohang Halmae-jip / Pohang Grandma’s House)
📍 Address: 52 Sijang 4-gil, Yeongcheon-si, Gyeongsangbuk-do (inside Yeongcheon Public Market)
💰 Price: 9,000 KRW (regular) / 10,000 KRW (Korean beef version)
🕐 Hours: 07:00-20:00 (Closed 1st & 15th of each month)
📺 Featured on: KBS2 2TV 생생정보 (Feb 2, 2026)

🍽️ Menu

💬 Visitor Reviews

“Drove 3 hours from Seoul and zero regrets. The broth is IMPOSSIBLY clean — milky white, deeply beefy, absolutely no gamey taste. Generous chunks of meat. At 9,000 won, this might be the best value meal in all of Korea. 70 years of mastery in every sip.”

🗺️ How to Get There

🚗 By Car: Gyeongbu Expressway, Yeongcheon IC exit (~10 min to market)
🚆 Train: KTX/Mugunghwa to Yeongcheon Station, taxi ~5 min
💡 Tip: Explore Yeongcheon Traditional Market after your meal

🏆 Government-certified Century Restaurant! 70 years, 3 generations, one perfect ox head soup. Worth every kilometer of the drive.

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